The idea of consumer being ’always on’ is becoming fairly mature in certain markets and is a title applicable to a large majority of online consumers. It’s therefore becoming necessary to consider the nuances of who the always on consumer is.
Global data firm Experian has completed research which has identified four types of always on consumers that it believes businesses should segment and target to. The new always on consumer tends to fit into being either a ‘social butterfly’, ‘working professional’, ‘gamer’ or an ‘everything tech’.
